Aidyn Beisembin
Senior Product Designer ✦ AI-native
with 5 years of experience
Senior Product Designer
✦ AI-native with 5 years
of experience
Alfa-Bank Invest 2M+ MAU
Product Designer Moscow
2025 – now
Documentolog #1 DocTech
Head of Product Design
2023 – 2025
YOKO Agency
2022 – 2023
Flip E-com
UX/UI Designer
2020 – 2022
CV
Surfacing Credit Potential to Drive Cross-Sell
Improve UserFlow of the «Cash Loan» Page
7/10 of users dropped off before completing half of the flow
+10% funnel completion, -30% rejected applications, +15% average ticket
Turning a paywall into a reason to upgrade
Lack of restrictions in the free version reduces motivation to upgrade to a paid plan
Before (0.5% conversion to paid plan purchase)
After (+6% increase in conversion to paid plan)
Registartion Flow
Only 2 out of 10 companies complete the full registration and verification flow
Before (91% of users drop off without completing even 50% of the flow)
After (+10% conversion to registration funnel completion)
Contacts
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